Three Decades of Prêmio Master Imobiliário: Honoring Resilience and Creativity in the Real Estate Sector

Aug 29, 2024 Latest News

On the night of the event in São Paulo, 25 awards were presented to various companies and professionals in the sector, recognizing their outstanding work across the country.

The night of August 28 was memorable for many professionals in the real estate sector. The 30th edition of the Prêmio Master, held at Clube Atlético Monte Líbano in São Paulo, celebrated some of the industry's most significant projects and reaffirmed its prestige as the "Oscars" of the market.

Sponsored by Atlas Schindler, Bradesco, Comgás, and Seconci-SP, along with media outlets Estadão and Grupo Bandeirantes, the 2024 edition attracted over 800 participants, including winners, guests, government authorities, businesspeople, and leaders from major industry organizations.

The opening ceremony featured speeches from Flavio Amary, President of FIABCI-Brasil, and Rodrigo Luna, President of Secovi-SP, the organizations responsible for hosting the annual awards in the country. Both highlighted the event's significance and addressed crucial and current issues for the sector.

The hosts also pointed out the challenges faced by professionals, particularly regarding tax reform, which could have significant impacts on the most vulnerable populations and entrepreneurs themselves. They reaffirmed their commitment to advocating for development, innovation, property rights, and support for housing programs such as "Minha Casa, Minha Vida," among other topics.

Following the speeches, the awards ceremony was hosted by journalist Ana Paula Padrão and Paulo André Jorge Germanos, former President of Secovi-SP and a contributor to the awards since its first edition. The ceremony also featured musical performances, enhancing the experience for attendees.

Finally, the event concluded with a special dinner in an elegantly decorated setting with live music, providing valuable opportunities for exchanges and networking among professionals.

Learn More About the Winning Cases:

All entries in the awards were evaluated by an independent jury, based on pillars such as excellence, quality, innovation, and creativity. The first category presented to the audience was Professional, in which 11 cases stood out for their excellence in various subcategories.

The book "História Urbana e Imobiliária de Fortaleza," by journalist Lira Neto and Luciano Cavalcante Filho, President of Luciano Cavalcante Empreendimentos Imobiliários, won in the Book subcategory.

Brookfield was recognized for a strategic opportunity with the case "Multifamily, the American model growing in Brazil." Similarly, Dubai Incorporação e Construção was also highlighted with the project "MOB Apartments - Compactos em Osasco (SP)" as a strategic opportunity.

In the Social Responsibility subcategory, Cury Construtora e Incorporadora was awarded for the case "Uma Jornada de Revitalização Cultural." In Urban Solutions, Construtora e Imobiliária Cosentino received the award for the Masterplan Cosentino - Primavera do Leste, in Mato Grosso.

In the Commercialization subcategory, the highlights were Tarraf, with the case "Tarraf Square - Projetado para Morar, Trabalhar e Conviver," and the project "COA: 184 apartments sold in 41 seconds," by Idealiza Cidades in Uberlândia (MG).

In Technological Innovations, recognition went to Direcional Engenharia with the app "Pode Morar: doors always open for the client." In Technological Solutions, RFM Construtora, in partnership with Sérgio Porto Engenharia, won with the project "Cidade Matarazzo: a new path to preservation," in São Paulo.

In Advertising, Construtora Patriani was awarded for the campaign "Não é Studio." In Marketing, Idealiza Cidades won with "Canto,” a condominium that also functions as an art gallery in Pelotas, Rio Grande do Sul.

The second category of the night was Enterprises, in which 13 cases were recognized in various subcategories.

In the Mixed-Use subcategory, Helbor, Toledo Ferrari, and HBR Realty were acclaimed for the project "W Residences," in São Paulo.

In Residential, several projects were highlighted: AW Realty Incorporadora was awarded for the "Praça Faria Lima" project (SP); Construtora Planeta received the award for "Ícone Planeta: the tallest building in the interior," in Sorocaba (SP); Eztec was recognized for the "EZ Parque da Cidade by UNStudio" project (SP); Melnick stood out with "Teená - The highest standard in the history of Porto Alegre (RS)"; Patrimônio was awarded for the "Tumiaru 120" case (SP); and Think Construtora was recognized for "Think Home República" (SP).

In the Commercial subcategory, Prologis was awarded for the case "Prologis Raposo 39 – A differentiated logistics condominium," in Cotia (SP), while Racional Engenharia was recognized for "Arena MRV," in Belo Horizonte (MG).

In Affordable Housing, Kazzas Incorporadora stood out with the "Quaddra Butantã - 100% sold housing solution" project in São Paulo. In the Multifamily subcategory, SKR Arquitetura Viva won with the "Ayra Pinheiros" project (SP). In Logistics, GLP was recognized for the "GLP Guarulhos II – the largest AAA development." In the Cultural category, HTB was celebrated for the project "Teatro Cultura Artística," also in São Paulo.

One of the most emotional moments of the night was, without a doubt, the Hors Concours award, which paid special tribute to Henrique Borenstein, founder of Helbor. With an extensive and remarkable career in the real estate sector, the entrepreneur's significant contribution to the industry was widely recognized.