Serving the Global Real Estate Industry Since 1951

Welcome to FIABCI Start the experience
3 rue de l’Arrivée - 75015 Paris, France +33 1 45 38 26 35
FIABCI Expands Global Network Through New and Renewed Partnerships, Key MoU Signing, and Future Prospects Unleashing the Potential of Urban Growth: FIABCI's Impactful Engagement at MIPIM Cannes World President Strengthens Ties with Dutch Chapter and NVM to Foster Growth and Nurture Young Talent Final Countdown to FIABCI at MIPIM 2024 FIABCI Scholarship Foundation Call for Applications for Spring 2024 FIABCI-Suisse Case Story How the Landscape of Shopping Centres is Transformed REIA 100 Years Gala Dinner Premium Real Estate Expo FIABCI-USA 2024 Spring Symposium & Installation Dinner
Back to news room The Pivotal Role of Retail in Real Estate Dynamics

The Pivotal Role of Retail in Real Estate Dynamics

The modern approach to forming real estate concepts now places a significant emphasis on innovative, emotionally resonant, and consumer-centric retail, enhancing overall appeal for end customers.

In recent years, the global retail sector has undergone unprecedented disruption, witnessing a dramatic shift in consumer behavior and expectations. A staggering 50% of consumers switched brands in 2022.

Navigating the current economic climate and supply chain challenges necessitates a strategic alignment with key retail trends for sustained growth:

  1. Omni-Channel Adaptation: Seamlessly integrating online and offline channels becomes paramount as consumer preferences evolve.
  2. Flexibility and Experimentation: Retailers must embrace adaptive formats, experimenting with closeness to consumers.
  3. Sustainable Practices: Utilizing energy-saving and sustainable technologies aligns with the rising consumer consciousness surrounding environmental responsibility.

 

The Future: Establishing Emotional Connections

The future of retail is intrinsically linked to building profound emotional connections with consumers. Achieving this demands a transformative approach:

  1. Emotional Experiences: Beyond transactions, retailers must curate immersive in-store experiences, fostering exploration, inspiration, education, and excitement.
  2. Segmentation and Sustainability: Prioritizing deep segmentation in product categories and aligning strategies with sustainability is crucial. Consumers increasingly favor brands that align with their values of sustainability and social responsibility.
  3. Empathy as the foundation for transformative shifts. A genuine desire to create remarkable experiences for any consumer.

 

The intertwined futures of retail and real estate rely on cultivating emotional connections, delivering impactful experiences, and ensuring sustained growth within an ever-evolving consumer and real estate landscape.

Read the full article here.

By Yuliya Dzyuba, founder of Dzyuba Retail Atelier

Actualities you might be interested in

Walkable London

Dec 18, 2023

FIABCI at MIPIM

Dec 18, 2023

SEARCH IN THE FIABCI MEMBERSHIP DATABASE

FIABCI members are located in all continents and represent 40 professions of the real estate industry.

Access member search

today you can become a member.

Join Fiabci

Unlock new business opportunities to reach your full potential while sharing and inspiring best practices with like-minded professionals. If you are interested in becoming a member of the most representative real estate organization in the world, please click on “Join FIABCI” to start the pre-registration process. Once the first step is fulfilled successfully, the respective Chapter (National Federation) will contact you to provide necessary documentation and admission requirements, including the membership fee structure.